When a project calls for more in-depth understanding than a focus group can provide, one-on-one interviews may be the answer. IntelliClear employs a rigorous and disciplined approach to one-on-one interviews starting with identifying and accurately recruiting interview participants. IntelliClear works with clients to swiftly develop a robust discussion guide that thoroughly covers the desired subject matter and provides for dynamic content coverage. IntelliClear understands that it’s not enough to follow the discussion guide, but rather take the interview in directions that extract new ideas, uncover key thoughts, and illuminate unique perspectives. IntelliClear documents each individual interview, along with an integrated perspectives report that aggregates the key ideas and conclusions from all of the interviews conducted. Clients are encouraged to listen, or perhaps even participate, in interviews as appropriate and desired.