ethnoWith its roots in the Social Sciences and Anthropology, ethnography has emerged in recent years as a powerful qualitative research tool that can deliver uniquely valuable insights based on the real-life behavior of business decision makers and consumers. One of the strong suits of IntelliClear, ethnography is carried out either through behavioral observations at the actual business or household premises of participants, or through variably structured exercises conducted and observed at neutral settings. IntelliClear uses only seasoned and experienced field personnel, skilled in maximizing observations—both the obvious and obscure. IntelliClear ensures each ethnography project includes optimal study design, thoughtful and insightful execution, and results’ delivery that takes full advantage of the capabilities of this tool.

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