Revisiting the Ten Most Common Market Research Mistakes To Create a Blueprint for Business Success
TAYLOR and HOUSTON, Texas, March 6, 2014 – This year IntelliClear celebrates the tenth anniversary of its foundation. The company was founded in early 2004 in Houston by Eric Shuster, CEO, with Alex Kalamarides, Ph.D. as Managing Director. Over the last decade IntelliClear has served, through an extensive series of custom projects, most of the major multinational players in the Information Technology and Consumer Electronics arenas, growing its revenues profitably while maintaining the unrelenting high quality and optimal-value-add goals for IntelliClear’s clients that led to the company’s formation.
“We were frustrated with the traditional research model that delivered lots of data with little or no application—we wanted to deliver exceptional data synthesized to provide real-world solutions with go-to-market implications”, says Eric Shuster, CEO of IntelliClear. “IntelliClear has developed custom methodologies of collecting and analyzing data, as well as unique and powerful ways of performing qualitative research, bringing to life the results and allowing stakeholders to immediately act in achieving business goals,” says Alex Kalamarides, Managing director of IntelliClear.
To mark the occasion, Eric Shuster and Alex Kalamarides have looked back into the factors that determine a successful market research project in terms of the positive differences its results can have for the business undertaking the research effort. The surprising conclusion is that, in one form or another, ten common market research mistakes first identified several decades ago still represent the major obstacles standing in the route to success.
To address the ten mistakes, IntelliClear has developed a blueprint that highlights where each of these mistakes is likely to creep in during a market research project undertaking, and how to deal with each mistake so as to sidestep it and maximize the project’s positive impact and success. This blueprint is outlined in IntelliClear’s latest white paper, “A Blueprint for Success in Market Research”, which is available for free at IntelliClear’s website. “The paper is a gesture of gratitude to those who made the last ten years a success for IntelliClear, while inviting the next generation of customers to come experience the value of working with IntelliClear,” says Shuster.
About IntelliClear (www.intelliclear.com)
IntelliClear is a market research and business consulting firm committed to the delivery of actionable market intelligence to the global IT community. IntelliClear’s mission is to bring clarity to IT market intelligence by delivering results-oriented research, responsive industry experience, and effective data synthesis – leading to confident go-to-market plans. IntelliClear leverages the experiences of seasoned IT and market research professionals, while utilizing its global network of industry consultants and research partners to execute projects across a broad spectrum of disciplines and geographies.