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One
of the cornerstone methodologies of qualitative research is
focus groups, a hallmark expertise of IntelliClear. A focus
group is a research technique that involves bringing
together a group of pre-screened individuals into one room
for the purposes of having a collective discussion using a
structured discussion guide. Focus groups can be conducted
either in person (traditional) or online via the Internet
(see
Traditional vs Online
to evaluate what is the best solution for your project). A
well planned and executed focus group can yield powerful
insights into how individuals think and react to specific
ideas and stimulus. At IntelliClear our IT savvy team, led
by two of the industry's leading focus group moderators in
Eric Shuster and Alex Kalamarides, applies creative design,
disciplined recruiting, dynamic moderation, and actionable
synthesis to each of the focus group projects we undertake.
IntelliClear focus groups deliver results-oriented
conclusions and recommendations to our clients. The
IntelliClear Partner Network (IPN) provides English and
non-English venues across the United States and select
international countries.
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