Package Types
and Features |
Online
Survey |
In-depth
Interviews |
Focus
Groups |
Virtual
Panel |
|
Sample Size |
N=200 |
N=20 |
N=4 groups x 8
participants/Group average
|
N=200 x 4 surveys
(“waves”) in 12 months (e.g., quarterly) |
|
Research Length |
T=15 minutes |
T=30 minutes |
T=2 hours per group
|
T=15 minutes per
survey |
|
Turnaround Time
(start-to-finish) |
4 weeks |
5 weeks |
5 weeks
|
7 weeks for the
first survey
3 weeks for
subsequent surveys |
|
Deliverables |
In-depth Executive-level
PowerPoint deliverable
Excel
banner book |
In-depth Executive-level
PowerPoint deliverable
Individual interview write-ups |
In-depth Executive-level
PowerPoint deliverable
MP3 and
DVD discs |
After
each Survey “wave”:
In-depth Executive-level PowerPoint deliverable
Excel banner book |
|
Design & Screening |
Screening to ensure market
representativeness and to meet special quotas – to as
low as 20% incidence |
Screening to ensure
relevant and knowledgeable interviewees |
Screening to ensure market
representativeness
Session design to achieve robustness and bring
elements of ethnographics |
Panel screening,
development and maintenance to guarantee size and ensure
continued market representativeness over the years |
|
Execution & Analysis |
Analysis of up to 4
sub-groups or segments of interest |
All interviews con-ducted
by IntelliClear principals |
Moderation always by
IntelliClear principals |
Analysis of up to 4
sub-groups or segments of interest – can be same or
different in each wave |
|
Price for Research with SMB
Decision Makers |
$32,000 |
$24,000
-$26,500 for large
enterprise decision makers |
$35,000 |
$116,500 for year
one
$92,000 for each subsequent year |
|
Price for Research with
Consumers and Households |
$27,500 |
$22,000 |
$31,000 |
$75,000 for year one
$64,000 for each subsequent year |
